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The fail of self-catered video content.


We all know, video content is considered to be one of the most influential methods of marketing and communication. We also know that story based content is more engaging than a video slideshow or video presentations. We know that Facebook, Instagram and Snapchat make a lot of effort so that storytelling will become the core of our social media habits and basically no matter who you are, a business or my mother in law, YOU need to tell your story.

Magisto / Animato / Wevideo editing apps / Google Photos / Facebook Slideshow / and Apple Memories platforms will make videos for you but fail to deliver valuable content because the storytelling is absent. They are simply pictures and videos tied together as a short movie clip. It’s outdated, superficial and let’s say it outloud and together; boring.

The problem can be divided into two main categories:

1. Promoting form over content.

2. Quality of video shots are unknown.

Current tools can take actions, colors and characters without connecting it to a narrative. Therefore, we can say the form is more important than content. In addition, when you shoot yourself on your phone you need to consider some of them will have bad lighting, some of the scenes will be too long or short, people will talk loudly, too quietly or not at all and above all, since you have no shooting plan, you will have raw video shots worth nothing.

These problems bring new solutions and tools like Videoo, Webbitz or Idomoo that aim at B2B or B2B2C and less to B2C. Although they try to give an answer, they offer a superficial solution.

In short, we can say content specialists are needed to solve these issues. Engineering comes later and the sooner startups will understand it, the better content we’ll have. We need to spend less money on flat video forms and search deeper stories and stronger experiences.

To be continued


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