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  • Eran Tobol

Video content solutions that professional production studios will never tell you about.


Soon 80% of all traffic online will involve video, therefore, we must find new production tools that will help us to grow our business video presence. There are old-fashion production companies that will do their best for you, but the world is changing and new faceting solutions are already available. I decided to introduce the ones that I found as game changers. I will give a short overview of the tool and how it can solve your business video needs. The next time you'll need a video you'll know a little bit more about the new tools that will help you grow your digital presence, content marketing, video production, transparent advertising, user-generated content or testimonials.

I tend to split video production tools into two main categories; content generators and content editors. Content generators create videos automatically, usually embedded with AI and produce large quantities of video content to share on social platforms, fast, cost-effective and futuristic. Content editors are simplified tools to edit video and animation to fit your needs faster cheaper and much simpler than professional editing software.

In the last two years, I have seen a shift being made, from content editors to content generators and it seems like the world of video content is going in one direction- towards AI and user-generated content because it's easier, faster, and in total a lot cheaper. Automated systems save human resources and help video professionals to paramount using new tools as art directors.

Wibbitz

Description: Wibbitz is an AI-powered video creation platform that leverages patented text-to-video technology to streamline production of original short-form videos. Wibbitz supports video creation for over 400 publishers and brands, helping to increase audience engagement and ad revenues across desktop, mobile, and social media platforms.

My opinion: To be honest, I love Wibbitz, making any text into a video is a very powerful video content tool. This platform is made for big businesses that need constant video flow, like news and broadcasting channels. The texts based videos need to have full copyrights and are real content, they carry the message while photos and videos are supporting the written words.

Promo

Description: Promo helps businesses and brands create beautiful marketing videos easily, using quality licensed footage & music and a stylish built-in text editor. Promo is a Facebook and Instagram Marketing Partner.

My opinion: I love Promo. It’s easy to use and the most content effective videos you can get without going into a complicated production process. This platform gives you ready-made marketing shorts for specific promotional purposes like: "50% discount", " on sale right now" or "You can count on us". All you need to do is add your logo and text to fit your needs. The quality is amazing and you'll be very pleased with the results. However, as good as it is, you'll need to keep in mind that promotional videos are old fashioned and made of reusable templates. There is a similar more simplified.

Apester

Description: Apester is an interactive content platform that allows anyone to easily and freely create, embed and share interactive, and related content items (polls, trivia, etc.) into posts and articles, in a matter of seconds.

My opinion: Very engaging videos in spite of the absence of an actual story. A fast efficient tool to interact with your audience.

U-MOV

Description: U-MOV video stories are compiled from short video scenes to be made with your customers using their smartphones. Choose a story-line and invite your brand community to make content. Custom-made instructions will ensure every scene is made right and our AI production tools will put it together professionally. If your brand is growing and you would like to join our pilot program please write us back.

My opinion: As a co-founder of U-MOV my opinion is to be diverted. Our video platform generates videos made by users according to a fixed story-line made by small, medium, or big brands, a company, or social influencers. Think about it this way; one video to be made by 100,000 people under the title "Show us how you NIKE". You can choose the number of people that will appear in every video, edit according to location, age, interest or nationality; the possibilities are endless. all you need is some of your customers to join in, the rest will be made automatically using AI. U-MOV is a fascinating new tool I would like to try with your brand, please contact me if you think you are looking for new exiting ways to engage with your brand followers.

Biteable

Description: Anyone should be able to create delicious animated videos so, we’ve made it as simple as creating a PowerPoint presentation. No more waiting weeks for video production. Just build your videos online, preview and share with your team before you spend a dime.

My opinion: The coolest, simplest video editor for business-indeed. Made for the average marketer, can be used for small or big business. Although it's easy to level up your video content with Biteable the best result will be made by a content professional or a video editor. The templates are cool and if you are blessed with a creative mind, I'm sure you'll be able to learn fast and make some pretty good videos.

Wyzowl

Description: Create videos to explain a product or service. We make it easy, fun and interesting for people to find out about your business. We have created over 500 videos for hundreds of startups, a handful of blue chips and fortune 500 companies. We offer unlimited revisions, fixed turnaround times, fixed pricing and direct access to everyone working on your video.

My opinion: I'll be honest and say I haven't tried this one, but it looks like they keep their promise. Content wise, the results that I have seen are very clear and straightforward. It's not an automated platform nor an editor but a kind of a hybrid method to shorten production time and costs when making an animated video. It takes 3-8 days to make one, too long if you need a lot of content and therefore this tool is made for businesses that care less about video content marketing strategy.

Shakr

Description: Shakr is a mobile app for creating video ads by filling video templates with photos, text, and short clips of your own.

My opinion: The flexible template solution is very common but lacks the ability to create something original and exacting. This tool is good for small and medium businesses that need to create content fast. I found it helpful if your goal is to improve your business' digital presence. This tool is made for non-professionals and I found it a bit too simple if you are a content-driven specialist. Not so much of a game changer (I know).

Instagram

Description: Stop Motion is a camera tool that lets you take a long series of photos, which Instagram stitches up into a GIF that you can post in your story.

My opinion: Not my cup of tea. Stop motion can be very powerful but time-consuming. Suitable for small businesses or Influencers that are willing to try new and exciting ways to grow their content. For me stop motion is an elusive "known to a few" art-form. There have been times where I have tried to use it and didn't like the results. Therefore, you need a professional director \ writer and a talented designer, or a bit of luck.

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I'm sure more effective tools can be found. What is your preferred tool? Please share and tag me. :)

@eran.tobol

#marketing #video #content #umov #umov #eran #tobol #user #generated

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