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Visual Edibles


Last week a friend of mine shared Linkedin’s article “The Most In-Demand Hard and Soft Skills of 2020”. I was surprised to find Video Production as one of the most needed skills on the Hard skills section. I was told - many times - by known CEOs and business owners that VIDEO was never considered to be a part of their “must have list” and argued that video content is probably more important than the products themselves.

Last year I broke my business income record without performing any marketing actions. The demand for quality video content increased dramatically and gradually during the last five years. We all consume video content constantly and this medium of communication became the main way of promoting ideas, products, social change and much more. No matter what you are selling, goods or service, people engage with your brand first and therefore video will be their first impression before buying a becoming your customers.

We usually consume packaging before content and for that reason video production is so desperately needed because it can be both, I call it Visual Edibles. You watch and learn, you hear and think, images and sounds build as visual stories make you feel. Video became an imminent way of communication and mastering it is hard. So thank you, Linkedin for noting it out.

If you ever worked in a startup or had one of you own, you know that from Seed to Round A and even Round B, you must sell your service or product even if you only have the prototype. On Kickstarter, video is one of the requirements.

Technically speaking, video can be considered as an alternative growth channel. If you are running a small business it might be your only option. Expanding your online presence has been made easy using youtube, facebook video ads, or IGTV. Big business will have an in house video content division, which is the cheapest way to produce large quantities of videos.

Video producers like myself are now happy to get appointed (ha ha ha) as one of Linkedin’s in-demand hard skills for 2020. I’m writing these lines for you; dear marketers, executives, business women. Video is no luxury, it should be your best friend. I encourage you to produce more of it as our world gets crowded, tension-spans are always shrinking, and content must be packaged into 25 frames per second or more.


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